One of the creative ways folks are using web video is to take a public domain video and re-cut or remix it with contemporary sound and narration.
Remi from Amins, France belongs to the Vimeo Same Video Different Use Group.
These are the folks that will dive into the Prelinger Archives and transform some of the governmental and industrial videos into new found gold.
Remi found a promotional U.S. Post Office video promoting the use of Zip Codes and transformed it into a love story. It is short but it packs a punch.