There are different types of video web hosts. Vimeo is a place for the creative community to share work and experiences. YouTube started out with user generated videos and is now expanding into original content, subscription and rental movies.
Blip.tv is a place for those web producers who have a regularly scheduled series. This can mean an entertainment production, how-to or an on-going series. Blip distributes programing to other services so this re-vamping of services is consistent with that focus.
This video explains what Blippers have to do to position their videos to gain attention and to have a polished presentation that invites folks to make that click.
There are questions to consider and it will be time to make friends with either your inner graphic designer or take a friend to lunch that can help you out. You'll need a poster for your show, banners and decisions about how your show will look.
You'll also need to come up with a brief description of your show. That one is gonna be a killer for me. I'm kinda eclectic. Anyway, check out the video. Even if you are not a Blip.tv person the questions and concepts are relevant to anyone that uploads video on a regular basis.