His former viewers and assorted racers kicked the goal to the curb in hours. As of this writing, Ze is heading toward $100,000. For those that don't know, ZeFrank's show was a daily series for one year in 2006-2007.
That was five years ago and people not only remembered him but ponied up cash money for him to do another project.
My understanding is that the money will be used for the production of the new series/project and to hire an editor to take some of the load off creating the videos.
In the old series Ze produced a video a day each week for a year.
- seeking sponsorship
Another interesting aspect is that Ze is asking backers about ideas, concepts and what would we like to see in the next project. From what I can tell there is a lot of desire for doing good, making music and general whimsy.
This is social media, social fundraising and hopefully another branch of participatory media will spork off into new directions.