Daisy Whitney is an author who works in traditional and new media. Daisy's focus is to help businesses and corporations understand what is going on in web video/social media and how they can apply it to their communication strategy.
Daisy also interviews folks who are involved in "the new media business." I wish I had a typographical echo chamber. I digress. This is an interview with Kevin Nalty who puts in his two cents on what businesses can do with YouTube.
This is a good opportunity to learn what the corporate world is being told about new media.
For the record, it ain't just about YouTube, there is Blip.tv, Vimeo, Daily Motion and others. They serve different audiences and you might find that your folks are spread out all over the joint.
Keep an open mind.