Folks keep saying it is the talent and not the technology. This is true but the tech can make the job of obtaining that story a lot easier. This is a video by Brian Thomson using the Canon 7D slow motion feature.
I checkout his Vimeo page, and the most essential answer is plastic bags and gaffer tape.
I picked up a Canon EOS catalog the other day. The new D-SLRs can do so much. Multiple forms of figure and face tracking. Gizmos I have to go look at a technical dictionary to understand. One of these these days there will be an algorithm that will make a determination about what makes a good shot.
Until that sad day I am comforted to know that it is talented folks like Brian that open our world by showing just a little piece of it.