Wednesday, January 16, 2013

Video Advocacy Resources You Can Use Now

People have created books, magazines and slideshows to help explain a cause, project or situation. Using video to bring awareness to a problem is nothing new; non-profit agencies, advertising companies and people with money have made these kinds of films and videos for years.

You don't have to be a Hollywood actor to fund a project. You only need a recording device and an idea that your local media will not pay attention. If you heart is a pumping to do good then there are resources for advocacy and participatory video.

The Digital Naturalist Blog explains the five types of advocacy videos. This blog is focused on not only the how of telling the story but the realities of competing with viral cat videos and popular media.

WITNESS Advocacy Training Guide blog is a detailed guide on planning an advocacy video to distribution. It covers recording, editing, sharing concepts and even if you don't want to create a campaign you should still go over their to learn how to produce an effective video.

This is an example of one of their videos showing who they are and what they do. It is not the typical non-profit video.

On the main WITNESS site there is additional info on creating video for advocacy.

The North Carolina Justice Center has a 20 page PDF manual on some of the same topics. I don't believe, as stated in the guide, that you need $800 and a Macintosh to get started but different strokes for different folks.

One of the sections of the manual gives good information about how to conduct interviews and get what you need to make a quality video.

There you have it; three solid resources to dive into and help make a change. There are people who say why bother. We need to bother those people to make a positive difference.

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