Not to worry. This is your answer:
SamProof has a open Facebook page with more info and location information. He isn't anti-VidCon.
According to his mission statement:
NonCon's goal is to provide people with fun and inexpensive things to do while gathering in Loa Angeles.That is how he typed it. I don't edit other people's quotes. My philosophy is when in Rome do both. Works in Los Angeles too. There is a lot to discover in the city this big so this can be a lot of fun if folks get into the spirit of it.
We're not Anti - VidCon - we just want to make events for people who can't afford to spend $120 for 3 days (+hotel fees)
You can follow SamProof on his Twitter page as well.