Monday, May 7, 2012

HP Learning Center - Business Video Classes

Way back in the day you could find many a company offering "classes" for their customers. Not a new concept but there were a bunch of them. Barnes and Noble U, I think CNet did it for a time and a few others.

The HP Learning Center reminds me of those days. It is primarily text and photo tutorials guides on how to get the most from HP products. No heavy selling but that seems to be the implication.

At one point HP did have a camcorder for sale. HP certainly sells computers.

Classes in this case means that you can move though the material at you own speed. There are no forums or instructor feedback but the content is simple to understand.

For some of the classes you can click and read the entire text. For others you might only have access to the introduction and then have to register to read the rest. Some of the lessons have assignments and a quiz.

What I Found

There are no videos tutorials at the site – very reminiscing of the old way of doing things but then again it is accessible. This is what I could find that you might want to explore:

What Makes a Good Business Video – this is just one lesson but it has excellent information about the process.  You don’t have to register to read it.

Here is a sample:

The following are general guidelines for your video project:

  • Use a conversational tone: Keep it real and authentic. Spoken words are written differently than online or printed words. If you're not familiar with how to do this, hire a good scriptwriter.
  • Don't insult their intelligence: Because you know your audience well, you know their reference points well. Don't over-explain something your audience is already aware of, and don't speak to them in a condescending way.
  • Get to the point: Today, attention spans are short and interest levels are low. Tell your story as concisely as possible, including only the most pertinent information for your audience.

If you decide to enroll you can download a PDF for off-line reading of the topic.  These are two of the classes I am checking out:

Shooting Great Small Business Videos. 4 classes that guide you through the process of creating a basic business video.

Editing Great Small Business Videos is another four classes that start with prepping the computer and understanding editing options.

I had a concern about the class being up to day. They do focus on Windows 7 users and they are suggesting Microsoft Movie Maker products to get started. Not unreasonable.

Oh my. The next page let me down. Aggh. It hasn’t been updated in a while. Pentium III? Nobody should still be using Pentium III computers for video editing. That is self-induced torture.

Look, cruise through the offerings and learn what you can. There is good stuff at the site. Some of the offerings may have a bit of yellow around the edges. Take what you can and leave the rest.

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