To me, it is a cross between a simple animation tool and presentation software.
Here is a video from the site:
PowToon is currently in Beta mode and asking for Beta testers. So why am I bring this up?
Well, there are two reasons. The first reason is that the PowToon blog has a post on how to create product demonstration videos. The process is not dissimilar to making other kinds of videos.
The second reason is that PowToon is looking for people to help them make product demonstration videos. They have a side business where people and companies who don't have time to drag and drop can have PowToon make the video for them.
You probably should have some experience beyond dragging and dropping using a computer mouse. Meaning, you have some kind of creative or explainer skills. Learning the software will not take that much time.
Using it to explain a product or service is not that easy which is why people make really bad tutorial videos. Don't be one of those people.
For more info you can visit the PowToon web site or check out the PowToon YouTube channel.
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