Saturday, December 1, 2012

Revised YouTube Creator Playbook

This will be a quick post because typing and sneezing don't mix. In case you haven't heard, the YouTube Creator Playbook has been updated. There is a web version and you can download a pdf copy. 
YouTube Content Playbook

There is a lot to take in if you are of a mind to make money or grow viewers. I'd read it even if you are a Vimeo user. Or have no interest in monetizing video. This guide is more for people that want to have an on-going web series or a content specific channel.

You don't have to be a mind reader to know that there is a move away from user generated content that looks like crap. Those video will still be allowed but I think there is a clear message from YouTube that it wants to be a major distribution channel with unique, quality content.

That content has to come from those folks willing to step it up and make better looking and sounding videos. This is current guide on how to do it.

Reading the page on Captivate Your Audience tells you point blank how to set up the desired structure of the video series. You could follow it to the letter. Or you can adapt it to your needs or not use it at all.

But you should read it. If you are using the web version there are example videos to help you understand what they want you to aim for in terms of quality.

I'm crawling back under the covers.

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