Friday, July 20, 2012

Pcth - A New Way to Tell and Share Stories

There is a new video service called Pcth (Pitch). This is for you iPhone 4 and above folks and Podders/Padders. Androdians, take notes on what's coming down the road.

This is a commercial/demonstration video from the company.

Pcth lets you assemble your social media content that you have all over the joint on your social media platforms and create 60 second presentations. You can add titles, effects and music on your phone and then upload it to the Pcth patch.

You can also post your composition on Facebook. As the video demonstrates, it ain't all about you. Your friends can use and re-mix sharable content and create something new from your source material.

Which begs the question, how well do you know your friends? Cuz we all have that skezzy connection in our lives that you might not want to share life's more intimate moments, if you catch my drift.

Hmm. You can make your ptch content private and have the option of not allowing it to be re-mixed.

This is a very new service. Before you sign up you should at least glance at the Content Policy and the Terms of Service. Ptch is promising a lot of features for users; it is important to really understand what you may be giving up to access the service.

I refer to Section III C:
Rights granted by You to Ptch for User Content. By making your own User Content, or User Content to which you control the rights, available through the Services, you hereby grant (i) to Ptch the worldwide, irrevocable, sublicensible, non-exclusive, transferable, royalty-free license and authority to do the following on, through or by means of the Services: to access, use, view, download, modify, combine with other Content, reproduce, create derivative works based upon, distribute copies of, disseminate, publicly display, publicly perform, host, cache, and transmit such User Content in connection with the Services, including for promotion of the Services, directly or indirectly by intermediaries, and to authorize others to do the same; and (ii) to other users the worldwide, irrevocable, sublicenseable, non-exclusive, transferable, royalty-free license to access, use, view, download, modify, combine with other Content, reproduce, create derivative works based upon, distribute copies of, disseminate, publicly display and publicly perform such User Content, in whole or in part, when using the Services only as permitted through the functionality of the Services and under these Terms, solely for such users' personal entertainment and non-commercial purposes.
Oh, my goodness. I'm gonna need a little time to parse this out.

As usual, I have questions. It interfaces with Facebook and Twitter. Does this mean than non Apple folks will be able to see the content?  Or is this an Apple only kind of party?

I don't know.

In any case, it looks interesting. I can't figure out how they are going to make money on this. The download is free. My guess is that at some point you either see ads on your ptch content or they will sell effect modules to enhance what you can do.

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