YouTube is king of the walk for now because people access content via their computer or mobile device. Traditional broadcasters either use the service, create their own distribution service, i.e.Hulu or try to do it themsleves via their websites.
If you have been to any of the network sites that have video it is a pain in the tukas to view.
That might be changing.
According to a post at Technology Review called Broadcast Video Will Soon Be Packed into Smartphone Signals
So you really want to view The Chew? (I only know about it because it was on when I was waiting for a plane.) Someday you will do a search on your phone, maybe go to the ABC web site and this time you will view the entire program.
I don't see this as a good or bad thing. 4 LTE Broadcast might lead to more competition from non-broadcast and nontraditional providers.
But it also might snuff out creativity and innovation.
Then again, where is that national hi-speed internet like other countries have? They first have to do it and then be able to handle the traffic and the demand. In some communities they only have 3G or 4G WiMax. Or no access at all.
And the way that mobile companies charge for data usage? Ouch!
That is gonna take time.
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